A digest of news and opinion from the Maldives.
MMPRC, the government body mandated with the promotion of Maldives as a tourist destination, has reformed itself to successfully adapt the new marketing opportunities presented in the digital era despite the unprecedented pandemic that brought disruption and a halt not just to the country, but to the world in the year 2020. The constant look-out […]
Maldives Marketing and Public Relations Corporation (MMPRC) has launched a B2C campaign with Tour Operator VeryChic in France. The aim of this campaign is to market the destination as a safe haven for travellers and increase tourist arrivals from France, in order to inspire, build visibility and interest for the Maldives among the travellers. In this […]
Maldives Marketing & Public Relations Corporation (MMPRC), together with partners from the tourism industry, is participating in TTG Travel Experience 2020 held in Rimini, Italy from 14th – 16th October 2020. Since the reopening of borders on 15th July 2020, this is the first fair in which the Maldives will be represented. The Maldives will […]
Maldives Marketing and Public Relations Corporation (MMPRC) has launched a marketing campaign with several activities in South Korea to regain destination presence in the market and to increase arrivals from South Korea. Under the tagline ‘Rediscover Maldives’ MMPRC has launched an outdoor bus advertising campaign in Seoul, Rediscover Maldives online advertising and online promotion with […]
With the reopening of the Maldives’ borders on 15th July 2020, Maldives Marketing and Public Relations Corporation (MMPRC) has launched an outdoor campaign in major parts of the UK to promote the destination as a safe haven for travellers, as travel resumes in the new normal. Under this 2-month long campaign, Maldives will be promoted […]
The Maldives is geographically scattered and distanced, making the destination safest for a post-pandemic holiday, said Thoyyib Mohamed, Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC). During an exclusive interview to TTM+, Thoyyib further said “The islands of Maldives are naturally isolated and one island one resort concept is perfect for tourists to […]
Maldives Marketing and PR Corporation (MMPRC) recommences the E-Learning Platform with Profi + Travel for Tour Operators in Russia and CIS Countries. This platform was initially launched in February this year and halted due to the Covid-19 situation. The objective of this platform is to encourage tour operators in Russia and the CIS Region to […]